“Lift to live, live to lift.”

Our mission is simple - We want to empower everyone to create positive change on their mental wellbeing through lifting, fitness and simply being active. 

This is at the core of everything we do.

It’s in our name. Our tagline. Our messaging. And our interaction with the community.

To further realise our mission, we work to partner with brands, businesses and individuals who share our vision. More directly, we’ve made the promise to donate, monthly, 2% of all pre-tax profits to charities and initiatives dedicated to advocating, supporting and advocating for positive mental health change.